Create an Electronic Press Kit (EPK) That Gets You Noticed

If you’re serious about making it in the music industry, you need more than just great tracks—you need a professional way to showcase your brand. That’s where an Electronic Press Kit (EPK) comes in.

An EPK is your music resume, a one-stop shop for industry professionals like labels, promoters, and media outlets to get everything they need to know about you. A strong EPK can be the difference between getting booked or getting ignored.

This guide will walk you through creating an EPK that stands out and gets you real opportunities.

Step 1: Choose the Right Format

Your EPK should be easily accessible and shareable. You can create it in multiple formats:

  • A Page on Your Website – Best for full control over design and easy updates.
  • A PDF Document – Simple and professional, but harder to update.
  • Platforms like Sonicbids, ReverbNation, or Canva – Offer EPK templates if you need a quick solution.

A website-based EPK is the best option because it’s easy to send as a link and keeps everything up to date.

Step 2: Craft a Strong Artist Bio

Your bio should be short, engaging, and to the point. It needs to answer:

  • Who are you? (Your name, stage name, and background)
  • What’s your sound? (Genres, influences, and unique style)
  • What have you achieved? (Major performances, awards, collaborations, or press coverage)
  • What’s next? (Upcoming projects, releases, or tours)

Example Bio Snippet:

“Blending 90s boom-bap with modern trap influences, [Artist Name] is a Brooklyn-based rapper with a storytelling style that has caught the attention of industry heavyweights. After opening for [Big Artist] and landing on [Major Playlist], their latest single [Song Name] is making waves. With a new album dropping soon, they are one to watch.”

Your bio should be updated regularly as your career progresses.

Step 3: Include Your Best Music

Your music is the most important part of your EPK, so it should be easy to find and listen to.

What to Include:

  • Your best tracks – Three to five of your top songs that represent your sound.
  • Links to streaming platforms – Spotify, Apple Music, SoundCloud, Bandcamp.
  • Downloads (optional) – If you’re sending to media or labels, provide high-quality MP3s.

Keep it concise. Industry professionals are busy, so showcase your best work rather than your entire catalog.

Step 4: Add High-Quality Photos and Visuals

A strong visual presence is key. Your EPK should include:

  • Press Photos – At least two to three high-quality images (both portrait and landscape).
  • Album or Single Artwork – Covers for your latest project.
  • Live Performance Shots – Showcasing your stage presence.
  • Logos or Branding – If you have a signature logo, include it.

Your visuals should match your brand and style. If your music has a dark, moody aesthetic, your press photos should reflect that.

Step 5: Highlight Your Press and Achievements

If you’ve been featured in blogs, magazines, or interviews, highlight them in your EPK.

  • Media Quotes and Reviews – Excerpts from press coverage about your music.
  • Major Playlist Adds – If you’ve landed on a curated playlist, mention it.
  • Performance Highlights – List major venues, festivals, or artists you’ve worked with.

Even small blog features add credibility, so don’t overlook independent media outlets.

Step 6: Add High-Quality Videos

Videos bring your music to life. Include:

  • At least one music video – Preferably your most recent or most popular.
  • Live Performance Footage – Proof that you can command a stage.
  • Behind-the-Scenes Clips (Optional) – A look into your creative process.

If you don’t have a professional music video yet, a well-edited live performance clip can work as well.

Step 7: Include Contact Information and Social Links

Make it easy for people to reach you.

What to Include:

  • Booking Contact – Email and phone number (if applicable).
  • Management or Publicist Contact – If you have one.
  • Social Media Links – Instagram, TikTok, Twitter, Facebook, YouTube.
  • Website Link – If you have a personal site.

A direct email looks more professional than a DM. Use a custom email like yourname@yourbrand.com instead of a generic Gmail or Yahoo address.

Step 8: Make It Downloadable and Shareable

Industry professionals want quick access, so your EPK should be:

  • Available as a Web Page (Preferred) – Easy to update and share.
  • Downloadable as a PDF – For press contacts and bookings.
  • Mobile-Friendly – Many industry people check EPKs on their phones.

If you need to provide high-quality files, use Google Drive or Dropbox.

Final Thoughts: Make Your EPK Work for You

Your EPK is your digital business card—it should be professional, well-organized, and showcase your best work. Whether you’re trying to land gigs, get press coverage, or connect with industry professionals, a well-made EPK will open doors.

If you don’t have an EPK yet, start working on one today. Even a simple one-page site with your bio, music, and contact information is better than nothing.

Have questions or need help designing an EPK? Leave a comment or reach out, and let’s get your music career moving in the right direction.